Have you ever noticed... the pull of a newspaper headline to drag you into an article to find out the answer to a question? Strong Social Media marketing relies on an even faster more deliberate approach to stop the scrolling audience, and entice them to click through to the answer or information.
Different sites and brands use different methods.
You can use list headings, "3 things to ask your doctor every time you visit."
You can use questions, or statements, like the title of this post, or more powerfully, you can use images, or video.
Whatever you use, your post needs to stand out, stop the scrolling thumb, and entice your audience to find out more or resolve a curiosity.
This can be done by encouraging your viewer, customer or follower:
In a flooded timeline of Facebook or Twitter feed, a subtle approach can be lost or overlooked.
Entice your audience to click through by not having the answer or info in your heading or image.
From: You Wont Believe what They Are Looking At!
Boost Your Social Media Blog