Think about how you view social media. You flick through your timeline at great speed, only to stop when a strong visual catches your eye. Once your attention is caught, it depends on the strength of the content as to how long you read, or watch the post.
We created this video to advertise an upcoming event for Illustrator, Anne Ryan. Her audience in fact were children as it was to be played at an assembly of 200 kids. But the simple stop motion allows the visual to not only appeal to the kids, but also to adults.
Instead of a still graphic or only words, this short video is a powerful way to introduce a new product and character to a greater audience. Stop motion is very simple, and thus stands out from more sophisticated animations.