"Have you ever noticed... someone you know who is authentic, someone who is real to themselves?. They are easy to be around. In fact, you enjoy being around them. For some it's a very natural state to be in, but for most of us... we need reminding.
Take note of the people you choose to spend the most time with, and more than likely these will be people that allow you to feel the most comfortable in yourself.. the most authentic.
Sometimes it's called honesty, and sometimes it's described as 'comfortable in your own skin', but whatever the term, it's a very powerful marketing tool if you have it on your side.
When someone speaks authentically about their craft or service or product, it strikes a chord with us all and sweeps us into a state of action or appreciation. However if we sense a falsity, we keep our distance.
When delivering your message on social media or your website, make it honest. Make it authentic.
Your audience will take notice.
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